| Opened | March 2020 |
| Location | Beijing City |
| Client | Sony (China) Limited Shanghai Branch |
| Scope of service | Comprehensive modification, from design to construction |
| Project Introduction |
The Beijing Oriental Plaza store is located in the Oriental Plaza in Beijing's Golden Business District. A complete refurbishment was started in the fall of 2019, and officially soft opening on March 25, 2020. This is Sony's first direct-sale store in China, opened more than 10 years ago. The new image of the store is simple and natural, the atmosphere and information created by the various areas in the space convey the Sony's proposition to consumers. The design of the core areas in the space (cameras, headphones, high-end equipments, TVs, PlayStations, etc.) all focus on creating interactive relationships with consumers for enhancement of user experience. Moreover, a classroom is set up to provide specialized services for members such as trial session of Sony product and activity training. So far, we have been in charge of image improvement and renovation at many Sony Stores in China, such as Shenzhen and Nanjing. |
